galaksionAdvertising network
Dictionary
Our Dictionary offers clear definitions of key digital marketing terms, helping you stay informed and optimize your strategy.
A/B Testing Comparing two or more versions of an ad campaign element to see which performs better.
Above the Fold Webpage content visible before scrolling.
Ad Exchange A digital marketplace where advertisers and publishers buy and sell ad inventory in real-time without protection of an intermediary.
Ad Fraud An invalid activity that prevents ads from reaching real users (e.g. bot traffic, fake clicks or fraudulent impressions).
Ad Inventory Total space available for advertisements on a publisher’s platform.
Ad Network A platform such as Galaksion that connects advertisers looking for ad placements and publishers searching for website monetization.
Ad Targeting Delivering ads to specific audiences based on demographics, location, or behavior.
Advertiser An individual, a company, or a brand that promotes products and services using digital ad campaigns.
Adware Malicious software designed to display unwanted ads on affected devices.
Affiliate Link A URL that serves as a unique identifier which tracks the source of web traffic back to a certain affiliate partner.
Affiliate Marketing A marketing strategy where third-party affiliates earn commissions by promoting products or services from online merchants.
Affiliate Marketing Forum An online community where affiliate marketers share ideas.
Affiliate Program A partnership where affiliates earn a commission for driving sales.
Alexa Rank An international ranking system measuring the website's popularity based on the number of visitors and engagements.
Alt Text Descriptive text for images and graphics used for accessibility and SEO.
Anchor Text Clickable text in a hyperlink taking the user to a webpage.
Application Programming Interface (API) A set of programming rules enabling communication between software.
APK Offers Offers promoting Android Package Kits, a file format used to distribute and install applications for the Android OS.
Auto-Download Offers Offers that automatically download content upon user interaction.
Backlink An inbound link to a webpage from another site that influences reputabilty and SEO ranking.
Banner Ad A rectangular graphic ad often placed across the top or side of the webpage.
Behavioral Targeting Showing relevant ads to users based on their online activity and browsing patterns (e.g. interactions, purchasing habits, and browsing history).
Black Hat SEO Unethical SEO tactics to manipulate search engine rankings by violating policies.
Blacklist A list of underperforming ad zones an advertiser would like to exclude as traffic sources.
Bounce Rate Percentage of visitors leaving the website without taking interactions upon entering.
Brand Safety Protection from being assosiated with inappropriate or harmful content.
Chargeback A reversal of a sales transaction upon a disputed charge.
Click Fraud Fraudulent clicks on ads maliciously generated to inflate costs or revenues.
Click ID A unique identifier for a specific click event designed to track the user's journey to conversion.
Click-Through A user clicking on a link or an ad.
Click-Through Rate (CTR) Ratio of clicks to the total number of impressions for a link or an ad.
Cloaking A SEO technique masking content to deceive search engines.
Commission A payment earned by an affiliate partner per customer action, like a sale or lead.
Content Farm A platform producing large volumes of low-quality content for ad revenue.
Contextual Links Links embedded within the body of a text that contains related information.
Conversion A user completing a targeted action (e.g. a purchase, an installation, a sign-up, or filling out a form).
Conversion Rate Percentage of users who complete a desired action out of the total number of website visitors.
Cookies Small data files stored on a user's device by a website identifying the visit and browsing activity.
CPC (Cost per Click) Ad payment model based on the number of clicks received.
CPM (Cost per Mille) Ad payment model based on every 1000 ad impressions.
CPA (Cost per Action) Ad payment model based on the number of desired actions taken.
CPL (Cost per Lead) Ad payment model based on the number of leads generated.
CPS (Cost per Sale) Ad payment model based on the number of sales generated.
CPV (Cost per View) Ad payment model based on the number of views the video received.
Crawler A bot that scans websites to index content and ensure the proper functionality of affiliate links.
Creative Images, videos, text, and other design elements used to convey the message of an ad and stimulate action visually.
Cross-Device Tracking Monitoring user behavior across multiple devices for unified analytics used by advertisers.
Daily Budget A daily spending limit for ad campaigns.
Datafeed A digital catalogue containing detailed product data meant for affiliate marketing (e.g. images, descriptions, and pricing).
Dayparting Scheduling ads to be strategically displayed during specific times of the day.
Deep Link Generator A tool to create deep links automatically.
Deep Linking A link directing users to a specific page deep into the advertiser's website content.
Demand Side Platforms (DSP) A platform allowing advertisers to programmatically buy ad space across multiple exchanges through a single interface.
Direct Billing Flow A payment method billing users directly via mobile operator or internet service provider.
Direct Buy Direct purchase of ad space without the protection of an intermediary.
Disclosure Transparency about ad or affiliate relationships.
Display Advertising Visual-based advertisements that appear on websites, apps, or social media platforms.
Domain Authority A search engine metric measuring the website's credibility and ranking potential.
Domain Redirect Redirecting one domain to another.
Double Opt-In (DOI) A subscription confirmation process with two user interactions (e.g. email marketing).
Duplicate Content Identical content found on multiple webpages negatively impacting the SEO potential.
Dynamic Creative Optimization (DCO) Technology that creates personalized ad content in real-time based on user data.
Dynamic Tracking User activity tracking that adjusts dynamically based on real-time actions.
EPC (Earnings per Click) Revenue earned per click.
Engagement Rate An effectiveness metric of how much users interact with an ad campaign, such as clicks and conversions.
Fired Pixel A tracking pixel that records a specific user action and offers insights into the effectiveness of an ad campaign.
First Click Affiliate getting the commission by being the first click in a conversion path.
Flat Deal A fixed-rate payment for ad campaigns.
Frequency / Capping A feature limiting the number of times an ad is shown to the same user.
GEO Targeting Delivering ads to users based on their geographic location.
Hit A single request to load a webpage or resource.
HyperText Markup Language (HTML) Standard language for webpages.
Hyperlink A clickable link directing users to another page.
Impression A single instance of an ad (view) being displayed to a user.
In-House Ad management and execution within an organization.
In-Page Push A non-intrusive ad format that mimics a push notification but appears within a webpage.
Inbound Link An incoming link from another website.
Incentive Traffic Traffic generated through rewards such as cash, discounts, or gifts.
Index or Indexing Process of adding a website to a search engine database.
Interstitial Ads Full-screen ad format consisting of an image with a title and a description that appear a few moments after the website is opened.
Key Performance Indicator (KPI) Metrics used to evaluate the success of an ad campaign or strategy, such as CTR or ROI.
Keyword Words or phrases users search for in search engines.
Landing Page A standalone webpage users land on after clicking an ad designed specifically to convert the visitors into leads and customers.
Last Click Affiliate getting the commission by being the last click in a conversion path.
Lead A potential customer expressing interest in a product marketed via affiliates.
Lifetime Value A revenue projection of the total value a customer can bring over their lifetime as a client.
Link Building A SEO strategy of building relevant hyperlinks to a website from external sources.
Lookalike Audience (LAL audience) A group of users who share characteristics with the advertiser's existing partners and are more likely to be converted into customers.
Loyalty Affiliates Affiliates specializing in repeat customers and offering rewards in return for consistent actions.
Maximum Budget Maximum spending limit for ad campaigns.
Merchant A business selling products or services via affiliates.
Meta Description A brief summary of a webpage's content that benefits the search engine results.
Mobile Affiliates Affiliates focusing on mobile marketing.
Native Advertising Ads that blend into the surrounding content and mimick the style and tone of the source material, making them appear natural and non-disruptive.
Off-Page SEO A SEO strategy performed outside of a website.
Offer A specific promotion for products or services.
On-Page SEO A SEO strategy optimizing the website content for higher ranking.
Outbound Link A link directing users away from a website.
Pixel A small piece of code that tracks user behavior and conversions on websites.
Pay-per-Click (PPC) Advertisers pay for each ad click.
Pay-per-Lead (PPL) Advertisers pay for each lead.
Pay-per-Sale (PPS) Advertisers pay for each sale.
Pay-per-View (PPV) Advertisers pay per video view.
Prelander A preliminary webpage before the main offer page.
Product Link A link to a specific product page.
Profit The financial gain from revenues after expenses.
Programmatic Advertising Automated buying and selling of ad inventory using algorithms.
Publisher An individual or company distributing content and embedding affiliate links within said content.
Push Notifications Ad unit sent directly to the user's devices or browsers after subscription that takes enough space to attract users' attention ideally.
Raw Clicks Unfiltered, raw data of clicks on a website.
Real-Time Bidding (RTB) A process of selling and buying ad inventory in real-time auctions.
Reciprocal Links A SEO strategy of websites exchanging links with one another.
Redirect or Redirection Forwarding users from one URL to another.
Referring Domain An external domain that sends traffic to a target website.
Referring URL A specific URL that sends traffic to a target website.
Remnant Traffic Ad inventory left unsold due to lower engagements and quality.
Retargeting Serving ads to users who have previously visited a website or interacted with content.
Return on Investment (ROI) A measure of how much profit an advertiser earns compared to their ad spend.
Revenue Income generated from goods or services.
Run of Network (RON) An ad placement strategy where ads can appear anywhere within a network of websites rather than specific chosen places.
Search Engine Marketing (SEM) Promoting websites through paid ads on search engine result pages.
Search Engine Optimization (SEO) Improving a website’s ranking in organic search results through strategic optimization.
Segment A group of users categorized by shared characteristics for targeted advertising.
Self-Service Platform (SSP) A platform that allows advertisers and publishers to manage their ad campaigns.
Target Audience Specific group of people an ad is designed to reach.
Third-Party Data Data collected by an entity without direct interaction with the user, often aggregated from multiple sources.
Tracking Pixel A 1×1 image placed on a webpage to gather data on user behavior and conversions.
Traffic Source Origin from which users arrive at a website, such as other websites, search engines, or social media.
User Acquisition Process of gaining new users for a platform, app, or service.
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